It’s a great time to be in business for yourself, as foodies are flocking to small locally-owned bakeries and restaurants. Tired of the mass-market preservative-filled pastries and breads that used to be the only choice, now those searching for homemade taste, better quality ingredients, and the good feeling of supporting the local economy can come to your bakery!
You’ve probably shelled out a good amount of cash on signage and some local advertising, plus staff uniforms with your stylish logo. And maybe you’ve put in some time setting up a website and social media accounts. But what are your products “wearing”? If you’re sticking a generic price tag on your baked goods before sending them out the door, you’re missing a huge opportunity to support your bakery brand.
Branded Labels Say Your Bakery Is Credible
Just because your baked goods make people think they’re eating homemade, your labels don’t have to look like it. You may have only one location, but you’re a legitimate business, and your packaging and labels should support that message. Blank labels don’t do any work for you, and running a sheet of labels through an inkjet printer may even cause some buyers to question your legitimacy. Your labels should be durable (able to stand up to moisture), and feature legible text and crisp images.
Branded Labels Help Your Bakery Be Memorable
You draw first time visitors and out-of-town guests into your store by the yummy fragrance of baking bread and pastries. But you don’t want them to have to work hard to remember where they enjoyed those amazing baked goods. With custom labels featuring your name, logo, and location, the mystery is solved and customers that find you buy chance can become repeat buyers.
Branded Labels Tell Your Bakery’s Story
A well-crafted label can tell more than just the product name. It’s an opportunity to share a tagline, mission statement, or even a brief history if your chosen label size and format allows. The label is also the perfect place to list ingredients, nutrition facts, and any unique features that set your bakery apart from competitors. For many small businesses, nutrition facts are not required. But as consumers become better educated about their diets and food choices, providing nutrition information is helpful and desirable. FDA labeling requirements are complex, however, so choosing a knowledgeable and experienced bakery label printing partner is important.
Branded Labels Are Walking Advertisements
Pastries are a great gift, whether it’s pastries and bagels for the office, cupcakes or a sheet cake for celebrations, or even artisan bread to bring to dinner with friends. When your current customers and fans share your creations with others, they’ll take your labels too—advertising your bakery for you, and reaching new potential customers in the process. Without that branded label, morning croissants in the break room can be enjoyed only once, but with the label, satisfied tasters can come to your bakery to buy for themselves.
Make the most of your product labels so that they work for you, supporting your brand and the bakery products you’ve worked so hard to perfect. Questions? We’d love to help you explore your food labeling options, so give us a call at (773) 685-4100 or send us an email!