For just about every physical product, labels are a necessity—and a cost of doing business. But beyond graphic design and label production, another important cost to consider is label application. Making the right choice in technique for your product needs can have a direct impact on your bottom line.

Applying Labels with Machine Automation

Large companies with large product volume naturally depend on automated machine labeling. The savings in time, labor, reduced errors alone make it a necessary investment for high-volume operations. With the capacity to process up to 200 products per minute, it’s the clear choice when speed is required. Automation also provides consistency and symmetry—both very valuable in the “shelf wars” where visual appeal to customers is key.

Of course, such efficiency comes at its own costs. Automated machinery can range from just over $1,000 to well over 6 figures, depending on the capacity and unique requirements of the operation. And while machinery reduces staff needs, it still requires personnel for such functions as operation, programming, and maintenance. Machinery should also be selected while considering future production goals and trajectory, since buying for “today only” could result in costly replacements should business growth quickly exceed labeling capability.

Applying Labels by Hand

For some product applications, machine automation isn’t feasible or may not even make sense. Small-batch products, new “test” products, or low-volume boutique operations may call for a more hands-on touch. What are the considerations for a quality hand-labeling effort?

The right staff

Successful hand-labelers have great hand-eye coordination and an attention to detail—particularly visual. The results matter and so does the staff selection.

Training and preparation

  • Equip your hand-labeling staff with training before the mission-critical process begins.
  • Allow them to practice with training supplies to reduce errors when working with production labels.
  • Educate staff on how to prepare the labels (such as bringing to room temperature for optimal adhesion) and the (clean and dry) application surface.
  • Create and provide jigs to hold products in place and make consistent label placement easier.

Avoid common issues with hand-applied labels (such as tearing; bubbles, folds and wrinkles; or poor adhesion and lifting) by taking these planning steps:

  • Match the label type to the product/package type. Consult with your label printer for recommendations based on the surface size, shape, and material where the label will be applied. It’s also critical to consider where the product will be stored and/or used. Frozen foods, industrial tools, acidic substances, and produce are just a few examples of products that will have special labeling needs compared to boxes or jars on shelves.
  • Choose quality packaging with a smooth surface. Economy-grade plastic, glass, or paper-based containers may have rough or pitted surfaces that will compromise label adhesion and produce a poor result.
  • Apply labels in a controlled environment. Labels and quality application can be impacted by high amounts of moisture, dust, or other particles. These factors should be reduced or eliminated, or specialized labels may be required to overcome a less-than-ideal environment.

Give us a call for recommendations for your automated or manual labeling needs!