Change is inevitable… and mistakes happen. In business, either of these can be costly and impact the bottom line. But sometimes all it takes is some cover-up.
Now we’re not recommending something nefarious, but rather a simple way to rescue existing products or packaging that need some adjustment.
Correcting Wrong or Out-Dated Information with Opaque Labels
Changes to packaging copy are common. When they’re a problem is when they come after production. And these changes can amount to any number of things, such as:
- A missed typographical error (even with so many eyes on the artwork, things can still slip through)
- Ingredient and/or nutrition fact changes due to recipe changes or supply chain shortages forcing adjustments
- Rebranding (e.g., new logo)
- New corporate address, contact information, or website
Sometimes these changes aren’t worth altering the artwork until the next print run, but they may be important enough to update products already produced and/or out on store shelves.
Enter, opaque labels.
Easy Does It
Opaque labels can be color- and art-matched to replace the content, covering it up with the updated/corrected content in the least-obtrusive way. Matte or semi-gloss can be chosen for the best blend.
The Quickest Fix
Cost and time are two of the biggest factors to consider in label and packaging changes. Not all changes can be left until a new print run is scheduled. But products simply be tossed for a fresh start because of artwork adjustments. Opaque labels can patch a printing issue on existing products and can be deployed swiftly, particularly in urgent cases such as regulatory compliance, warnings, or rebranding.
Finding yourself needing to make a quick product label adjustment? Give us a call or contact us to discuss opaque labelsfor your product needs!