Thermal, digital, ink jet, and laser printing are among the primary label printing technologies available today. Each has its strengths and ideal applications, and not every format will be an ideal match for every project. How do you choose which type of printing for your labeling needs? Learn more about these technologies in this chart.

Thermal Digital
Technology Thermal printing uses a heated thermal printhead to allow text or an image to be created on a surface, by heat reaction or heated ribbon application. As opposed to traditional printing methods (like offset), digital printing uses inkjet or laser (or even thermal) methods to apply graphics to the paper.
Direct Transfer  Inkjet Laser
How It Works A heated thermal print head passes selectively over thermochromic paper. Where the print head meets the paper, the paper’s coating darkens, leaving behind the image. Heat is applied to thermal transfer ribbon, which leaves behind its coating on the printed material—and the printed image. One of the most common formats, from consumer to professional models, small droplets of ink are sprayed on the print material to recreate a digital image. Laser printing is electrostatic—a laser beam passes repeatedly over a drum that collects charged toner powder, which is then transferred to paper.
Best Uses Where high resolution but low cost short-term-use printing in 1 color is needed (such as receipts, barcode labels). Where high resolution single-color labels meant to last are needed (such as barcode machinery or industrial labels). Label printing where accurate colors and layout (registration) are very important. Label printing where speed and high resolution are important, and full color an option.
Considerations
  • Inexpensive
  • Ink- and ribbon-free
  • Requires special paper
  • Susceptible to damage in sun, water, or harsh conditions
  • Strong and long-lasting
  • Ideal for lifetime labeling
  • Best choice for harsh environments
  • Good color reproduction
  • Only as durable as the ink and label material selected
  • Low cost for short runs
  • Good color reproduction
  • High resolution
  • Fast for short runs
  • Only as durable as the label material selected

Your label choice will depend very much on where the labels will be used: short-term inventory barcoding, product labels (or re-labeling), industrial machinery with permanent stock information or operating instructions, etc.

To get started with your label project, give us a call or contact us!